Saturday, 20 October 2012
Social Class Grading System Table
This is the Social Class Grading System which ranges from the richest to the poorest people within society.
It is important to know this when producing a Music Magazine because the price, content, articles and images of the magazine need to be relevant to its target audiences social class. For example Unemployed Students would fit under Category E whereas big business owners will fit within class A. People in Category A will have a lot more money than others and therefore the Music Magazine may include where to buy the best musical instruments, equipment and special/ limited edition albums and singles. Whereas people in Category E will have hardly any money to spend so the magazine would be at a low price and include competitions to win things like tickets for gigs and festivals of there interest as they won't be able to afford the cost themselves. People in the middle at Category C1 and C2, such as skilled workers, may be able to afford things but won't have as much much of those in the classes above them, a music magazine targeted at them may feature places and websites to get bargain tickets and albums, with large package competitions and products/merchandise at a high street price.
My product is targeted at people of the ages 15-25, the majority of these people fit into category D and E with some in C2. Therefore to suit my target audiences price range and interests I will include competitions to win tickets for things such as festivals, gigs, limited edition products and backstage tour. It will therefore also be at a low cost price and include websites and social networks to hear and see the latest songs, music videos and gossip instead of expensive plaaces to buy things they won;'t be able to afford.
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