Extra's onto Evaluation

Who would be the audience for you're media product?

Music Magazine EVALUATION

In what ways does your media product use, develop or challenge forms and conventions of real media products?

         What kind of media institution might distribute your media product and why?

^^^^Overall I feel that Bauer Media is of a similar ideology and concept to my brand 'Hip' as they both support the promotion of dominant figures within society and give off the ideology that its good to be different and have a unique identity. Also both 'Hip' and Bauer Media use media's to display and support talented and beautiful people of all appearances and backgrounds, therefore I feel my music magazine brand 'Hip' will fit in with and complement the Bauer Media brands and work with this distributor well as they both have similar ideologies and visions.

What have you learnt about technologies from the process of constructing this product?

These next three Prezi's demonstrate and highlight the construction of my music magazine media product 'Hip'. They demonstrate the development of my product and explain some details of what I have learned  about technologies from the process of constructing this product....

^^^^Above Shows several examples of how I have used Photo manipulation in Photoshop to experiment with editing and improving the appearance of different types of images from my Photo Shoot's. When creating and constructing my music magazine media product I chose to experiment with the different effects and tools in Photoshop to see how I could alter and improve several different images appearance's so that I could create images that looked effective, attractive, professional and complemented the designs and house styles of my Front Cover, Contents Page and Double Page Spread drafts. I feel that by doing this it enabled me to develop my skills and my understanding of how to use the media technology Photoshop to edit and improve images to its full potential. After experimenting with editing a few images I was able to experiment with using my most effective ones to help construct my Front Cover, Contents Page and Double Page Spread drafts to see how the images would work within the layouts and designs and what would work best and most effectively within my drafts overall. To place just the image of models/artists onto my Media Product of a music magazine, without their backgrounds, I used the different types of harsh eraser tools, lasso tools and auto select tools to remove the majority of the images backgrounds and then zoomed in and used a fine soft/faded eraser tool to smooth out the edges in order to make the Artist look as realistic and connected as possible when placed onto their new backgrounds.

I feel that from the process of constructing my music magazine media product I have learned a lot about using media technologies like Photoshop and Publisher. When I started this media course I knew nothing about how to use media technologies like Publisher or Photoshop as I had never used them before but now I have learned to use them to a great extent as I have managed to use them to successfully to construct an effective media product of a Front Cover, Contents Page and Double Page Spread of a music magazine. From experimenting with using Photoshop and Publisher throughout the construction of my media product, such as experimenting with editing and manipulating some of my Photo Shoot Images above, I have learned to use many tools in Photoshop such as the quick auto selection tool, the blur tool, transform scale / rotation, use of character for font and layout related issues, spot fix/healing tools, red eye removal, layer style, Gaussian blur, liquidify, eraser, Lasso and many more Photoshop tools, as mentioned and demonstrated using throughout the process of creating and constructing each of the Front Cover, Contents Page and Double Page Spread drafts of my music magazine.

Here are some examples demonstrating what I have learned about technologies from the process of constructing my music magazine media product:

  ON THIS NEXT PREZI: How does your media product represent particular social groups? +
 How did you attract/address your audience?


 How did you attract/address your audience?
This is the Questionnaire I have created in order to get Audience Feedback on my final Music Magazine Product to give an accurate answer and representation on how well my music magazine media product attracted and addressed my chosen target audience:

This is the Results of my Audience Feedback Questionnaire to help me accurately and evidently establish how well my music magazine media product attracted and addressed my chosen target audience:

Who would be the audience for your media product?

The audience for my music magazine media product would be people aged 15-25 who love music and are predominantly interested in the MAINSTREAM music genre of 'modern-pop and indie-pop, new music & top chart hits' . 

The reason I have chosen to target this audience with my music magazine is because I felt that this is an age/social group who love music but don't predominantly buy music magazines. I found that the main reason this audience/social group don't usually buy music magazines was because they are predominantly low demographically rated (E-C1) and therefore can't afford to buy music magazines as current ones like NME and Q are too expensive and it’s much easier to find out gossip and music information online. I therefore felt there was a gap in the media market and I wanted to make music magazines accessible and desirable to this particular audience by creating a music magazine brand that's cheap, affordable, full of the Artists they love, full of exclusive gossip, freebies competitions and information they can’t find anywhere else and full of features that directly attracts/ addresses this particular audience. 

           The type of genre I have chosen for my music magazine is also predominantly popular with this audience/social group, helping my brand to target and attract them directly. I also felt that by choosing to make my music magazine target a large and wide mainstream genre, that has lots of fans of its artists, would therefore help my brand to target and reach a larger target audience of people, a mass market. This means that a larger group of people are more likely to buy my music magazine as it will be of interest to many more people. I also felt this would help make my music magazine brand 'Hip' become popular, globalized   renowned and lucrative as a brand/business.

           

           In order to understand my target audience as specifically as possible I conducted Research in the form of a focus group where I asked people of my target audience social group 20 questions in order to determine my specific target audience and to ensure my final music magazine product would attracts and address them accurately in order to make my brand successful within the media industry. From this Focus group my main findings about my target audience were:

 -Literally everyone in the focus group still are in education and most people in this age group don’t have a job or if they do it’s a part time low skilled job. This places them C1-E demographically which suggests they don’t have as much money to spend.

         

             -A lot of people in this focus group don’t buy music magazines because they cost too much and a lot wouldn't pay more than £2 for a music magazine, this suggests I should keep my prices low in order to persuade them to buy it.

         

             -A lot of these people would be interested in buying a music magazine if it covered a larger range of artists or had free things in it like posters included. In my magazine I could include free posters advertised on the front cover and make sure my magazine covers a range of artists within my genre.

       

             -A lot of people would like to buy a weekly magazine to keep up with the recent gossip however a lot of people are put of the idea due to its cost. To cater this age group I produced weekly magazines at a cheaper cost that others like ‘NME’ in order to persuade them to buy 'Hip'.

       

             -A lot of people who are into my genre of music magazine - mainstream pop, love artists including- Marcus Collins, Paloma Faith, Florence + the machine, Marina and the diamonds, the lovable rogues, Olly Murs, Plan B, Amelia Lilly, Maroon 5, Scouting for Girls and Cold Play. These are all artists I included within my music magazine to directing attract my target audience and a mass market.

         

              - I also found that a lot of people who are interested in modern and indie mainstream pop are also interested in Reality Shows - Especially the X-factor and BGT.( In 'Hip' also made reference to what’s happening to the new up and coming artists in these reality shows like X-Factor, even after the shows finished in order to make my magazine more appealing to my target audience.)

       

              -Most people in this age group/social group use social networking sights too - especially Facebook and Twitter.

             

             -The majority of my audience’s favourite radio station is Capital FM.

                 

             -When determining the typical interests of my target audience, I found that a lot of people in this age group who enjoyed mainstream modern and indie pop mainly also enjoy comedies rom-coms, action films and animated films too. 

 -They also predominantly enjoy American Comedies, Reality Shows and TV Dramas.

 -The majority of my target audience’s interests include sports, Arts, Partying, having fun and most dominantly Music!

             

             ^^^^My Focus Group therefore helped me to specify the exact audience for my music magazine and the types of people who are most likely to buy it as well as allowing me to create a product that addressed my target audience’s needs, traits, personalities, likes and wants in order to attract my audience into wanting to buy my music magazine which also helped me to determine who the exact audience for my music magazine would be. The information I gained from this focus group then helped me to create a Reader Profile which stereotypes who the specific audience for my music magazine 'Hip' are.

                     

I did research on my chosen targeted audience of my music magazine and managed to stereotype people of this social group/audience and be specific with the type of people who are most likely to buy my music magazine 'Hip' and will be its predominant audience. I then created a Reader Profile which demonstrates who the audience for my music magazine would specifically be: 

^^My Reader Profile I created clearly specific’s exactly who the audience of my music magazine media product are and are most likely to be. This Reader Profile also helped me to ensure that my final music magazine product directly targeted and addressed my specific and stereotyped audience of 15-25  years Old’s into the MAINSTREAM music genre of 'modern-pop and indie-pop, new music & top chart hits' . When creating this Reader Profile I tried to re-create a realistic yet stereotyped modern day 15-25 year old audience who are most likely to buy a music magazine like mine. When making the decisions over what to put in my reader profile I split it into several sections that sum up the main features of a modern day person's life (some included in other real music magazine reader profiles, like NME)- TV & Film, Appearance, Price/money, Fashion, Gadgets, In the know/knowledge, Music, education & status, food & drink, Social Networking Sites/Internet, sex, age, occupation, speech and life in general. I then used my research, focus groups, research on other reader profiles and researched media products who targeted a similar target audience to mine (NME, Facebook, YouTube, I-tunes) as well as considering the features I wanted to include within my final music magazine product in order to produce an accurate reader profile with a clear overview of my music magazines precise target audience.

From looking at my Research and my Final Music Magazine Product I can come to the conclusion about who 'Hip's audience are and are most likely to specifically be, here are some of the main points (stereotypes):

-Students, not much money.

-Predominantly female.

-Have a Hipster Style and fashion sense.

-Obsessed about their appearance.

-Love Rom Coms, Comedies and Action Films.

-Favourite TV programs are reality shows like the X-Factor and BGT.

-Have Fashionable yet unique, up to date style.

-Predominantly watch the TV comedies Miranda Heart, Benidorm and Gavin and Stacy.

-Love a high street shopping bargain.

-Most female readers have previously dyed their hair.

-The average age of Hips readers is 19.

-Most are up to date with the latest Gadgets.

-Own an I-pod, I-pad or I-phone.

-Love coffee or tea, chocolate and Starbucks.

-Go to McDonald's, eating fast food at least twice a week.

-Like Roller-coasters, cinemas, shopping and Ice-skating.

-There Favourite restaurants are Nando's and Pizza Hut.

-Constantly up to date with the latest music, celebs and fashion gossip.

-Female Readers Love Red Lipstick.

-Own a pair of vans or converse or both.

-Addicted to Facebook, Twitter and YouTube.

           -Have busy and hectic lives.

           -Listen to Capital FM over other radio stations.

           -Love visiting music festivals.

           -Absolutely obsessed with music.

         

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I feel that from my college magazine to my music magazine I have improved an awful lot. When I first started the course I didn't know much about Photoshop as I have never used it before but now I have managed to create an attractive, successful, conventional, eye- catching, professional dominant, effective, believable, attention grabbing Front Cover, Contents Page and Double Page Spread of a music magazine. From the Front Cover of my college magazine to the Front cover of my music magazine it can clearly be seen that I have made many major improvements. The Front Cover of my college magazine is unprofessional and unconventional with many of the key features like price, contact details and sell line missing. The writing is hard to read against its background, the image is unattractive and doesn't give of any major positive representations or ideologies, the background is irrelevant dull, unattractive and boring, there are no clear house styles and the whole page is disjointed and not eye-catching, it doesn't look like a proper, professional, real, sell able magazine (an audience wouldn't want to buy it). However on the Front Cover of my music magazine, it’s clear to see that all these negative points have been improved upon. It looks professional and conventional with every little detail like the web address, price, bar code, positioning, photo editing effects and boxes as accurate as they can be. There are clear house styles that give my brand an identity an audience can familiarize with that also complement my magazines genre and my Artist styles and personality. All the colours work well to complement each other and contrast well enough to be seen and stand out from their backgrounds with the whole layout being seamlessly connected, eye-catching and easy to read and understand, making it a realistic and believable music magazine that an audience (my target audience) would want to buy.

 I feel than during this project I have worked really hard, creating lots of drafts and doing lots of research in order to create the best and most effective final music magazine product I possibly can. I feel this coursework has enabled me to progress and develop my understanding of media as much as I possibly can and that I now have a great and wide understanding of technologies, terminologies and of the general media industry. I feel that it the last few months I have improved from knowing nothing to knowing more than I ever felt possible and I feel have managed to progress and develop a lot through working hard which has helped me to create an effective and successful final media product and blog.

From my Preliminary Task to my Final Music Magazine I feel that overall I have learned  how to develop and create a successful, effective, attractive, believable, sell-able  realistic, eye catching and attention grabbing media product magazine. I feel that I have developed my skills of using media technologies, such as Photoshop and Publisher, through experimentation and my development in making the best final music magazine product I could. Other skills that I feel I have developed and learned through this coursework are the conventional and unconventional features that work together to create a successful media product, how to take and use images in an effective way and high quality using lighting and different framing to give different effects, the concept of using house styles to give a brand an identity for familiarity with set ideologies and representations that directly attract a specific target audience to make them feel a part of the scene, how to promote a media brand and Artists in an effective way using bold and positive connotations and how developing a product in the media industry works from creating, promoting, advertising, branding, distributing and selling.

I feel that carrying out the preliminary task was a very useful and important step in the creation of my final media product and base of my coursework. This is because I feel it helped me learn and gain the skills I needed to make my main task of the music magazine as effective and successful as possible. By doing the preliminary task first it gave me a taste of what I would need to produce in the main task, allowing me to understand all the different elements of what it takes to create a magazine by using conventions, media technologies, research and evaluating. Before I started this course I had never done media before and didn't know how to use media technologies like Photoshop and Publisher and knew nothing about how the industry works or all the different research and conventions it takes to make a media product. Therefore the preliminary task helped me to develop these skills to a reasonable standard which then gave me the knowledge, understanding and confidence I needed to produce the main music magazine media product task. It allowed me to learn from my mistakes and understand how I could improve upon them in the next task successfully so I wouldn't make the same mistakes again. Overall I feel that doing the preliminary task of a college magazine first helped me to know, understand and develop the skills of research, conventions, taking images, using media technologies, framings, understanding the industry, evaluating, creating a media product, promoting, branding, using house styles, continuity and using research which gave me the basis of skills I needed to produce the main music magazine task to a high standard by clearly pointing me in the right direction.

If I were to do this main task of coursework all over again then there would be some things I would change. I feel that my contents page is the weakest part of my overall music magazine media product as it looks slightly disjointed from the styles of the Front Cover and Double Page Spread as its overcrowded and clustered with lots of information on it which in essence gives it a sense of information overload. This makes it harder for an audience to take in information, which goes against the point of a contents page which is to help an audience find the articles they want to read easily. I would therefore make the contents page less clustered, busy and overloaded by removing some unnecessary elements like the arrow pointing to the next page and 'Win X-Factor tickets' feature which is sprawled across the lower centre of the page, which I feel would make it less complex, busy and hard to understand, giving the page clearer focus points to draw an audience’s attention towards the page effectively persuading them to want to read the rest of my music magazine. I would also reduce the amount of writing on the page, making the features shorter and snappier and using more images (like on some of NME's more successful contents page) and simpler trigger words that automatically establish to an audience what an article is about, as soon as they look at the contents page, making it much easier for them to find the information and features they want to read without getting bored and frustrated from looking though lots and lots of unnecessary information like on my current contents page. I feel that all the ideas of features and design elements that I included on my contents page were good and effective ideas that helped to directly target my audience, however it was just too much information to take in and understand for one page. If my music magazine was a real brand It would be creating an issue each week (weekly branded music magazine) which would allow me to spread these different effective design elements and features onto different issues contents pages which would make my music magazine contents pages not as overloaded and hard to understand but with effective, attractive and unique different features and design elements on it every week, making my music magazine 'Hip' more memorable, fresh, desirable, attractive and effective as a music magazine targeting my audience of 15-25 year olds directly.

Another thing I would probably change about my current music magazine product, if I were to do it again, are the images on each of them. I feel that the concepts and ideas behind the images on my Front Cover, Contents Page and Double Page Spread are good with positive representations and good use on photo manipulation on Photoshop however I struggled with making the images look of a high, professional quality and my Front Cover and Contents Page's predominantly not looking Bright or Bold enough to complement the bold and dominant house styles of my music magazine or to stand out from the page/there backgrounds to full effect. I also feel that on the front cover my models style and pose doesn't really give of the positive, confident, attractive, stylish and dominant ideologies of the brand 'Hip' as my artist/model looks slightly miserable, not confident or dominant/bold and doesn't really look like a typical indie-pop Artist as the image doesn't show of his personality to full potential. Therefore If I were to do this media coursework again I would probably take my images/photos predominantly in a studio, with a white screen behind my model/Artist, using a better quality digital/bridge camera and experimenting with using brighter/different types of lighting effects which is how most photos in real music magazines are taken. This would ensure all my images were of a better, more professional quality as well as making all the images brighter, bolder and more dominant to complement the bold and dominant house styles and stand of their backgrounds to make them as effective and attractive looking as possible. If I were to take some of my photos on location, to complement my artists of the edge style and personality, I would still make sure I was using a higher quality, more professional bridge/digital camera in order to make the photo as effective, attractive, professional and high quality as possible like in a professional, real music magazines  If it was a dull day I would also use lights to make the images brighter and bolder in order to make them look as clear, noticeable, attractive, effective, bold and stand of the page as possible and if it was a bright day I would use an umbrella, reflector or large sheet of card to block the light/sun from distorting the picture or making my model/Artists eyes squint ineffectively/unattractively (like they did in several of my images/photo shoots). On my Front Cover I would also use a completely different image (as my current one is slightly ineffective) were my Artist/Model was doing something unusual, like a facial expression or an action, to show off his personality more in order to make the image look more attractive, confident noticeable,  eye-catching and attention grabbing. I would also dress my Artist/Model in something more edgy and up to date fashion wise to suit my music magazines dominant, stylish and confident ideologies and house styles and also to attract the attention of my style loving, fashion conscious target audience directly and effectively.

Overall I feel that I have learned a lot through the progression from my preliminary task of a college magazine to my main task of a music magazine. I feel that I have learned and developed many skills such as taking and using images, researching, evaluating, learning from mistakes, targeting a specific audience, using media technologies successfully to their full potential like Photoshop and Publisher, using conventions, promoting, advertising, branding, distributing media products as well as what it takes to make an effective and successful media product. The preliminary task gave me the basis of skills I needed in order to understand and progress as much as I could on the main task. I feel that it can be clearly seen when looking at the preliminary task and the main task I have improved and learned an awful lot about the media industry, media technologies and the process of creating a media product. Throughout this coursework I have learned from my mistakes and feel that through working hard I have managed to progress, produce and create an attractive, effective, eye-catching, bold, dominant, successful, conventional, unique, realistic and attractive Final Media Product of a Music Magazine.

Final Work

My Final Drafts Of My Music Magazine>>>>

                              ^^^^My Final Music Magazine Front Cover.

^^^^My Final Music Magazine Contents Page.

^^^^My Final Music Magazine Double Page Spread.

Double Page Spread Drafts

^^^^Original /Draft of DPS.

I started by choosing to write my article as a catchy interview and then experimented with how to lay it out on my double page spread and display it using conventional techniques. To create this first Draft I first took the ideas from my research and draft designs. I then looked at other similar genre music magazine double page spreads that I liked from magazines like NME and Q as well as looking through my DPS Research/designs to create a conventional looking Double page spread that's effective, attractive and targeted to suit my 15-25 aged target audience. I chose to use the red colour throughout the page as it’s the most eye-catching colour to the eye, stands out from the page, is conventional of other music magazines and fits with the house styles continued from the other pages of my music magazines. I felt the red colour also contrasts well with the black and white background, making it look attractive and eye-catching. I cut out the image from its background, as it was unattractive and not conventional, by using Photoshop eraser and auto select tools. I experimented with using a black and white effect on the image as I felt it gave it a modern, edgy and attractive feel the suited the magazine and its target audience as well as contrasting well with the bright red colour making it attractive. I tried to include conventions of music magazines such as stand first, large image, page numbers, issue date, brand logo/name, large masthead, columns, pull quotes, teasers, drop caps, name of writer and photographer and a catchy article with defined questions and answers. I tried to write a believable article/interview that’s realistic to what an Artist may say, including natural reactions like fillers 'errr' and (laughs). I formatted my article in conventional columns and clearly defined the questions and answers with colours to make it easy/clear for an audience to understand and read as well as being conventional. I then chose quotes I thought where significant, eye-catching and typically relevant to music magazines to use as pull quotes and as my masthead to make people want to read it as there quotes direct from the artists mouth that withhold information, making an audience want to read on to find out/understand more about it/them. I tried to make my stand first attractive with descriptive words and puns, holding back information, along with the masthead, in order to persuade an audience to read it to find out more. I made the font size 11 and font style Arial as they are conventional of music magazines, easy for majority of a young audience to read from and I also felt they made it look the most attractive against the other house style of the page. Despite this I feel there are many negative points about this draft that could be improved such as the overall finish and style of the double page spread, using all the house colours (yellow, red, black, white), completely erasing the background of the image to make it professional, using a more dominant, conventional and eye catching image and masthead, adding some more conventional points and improving the overall quality and design to make it look as professional, attractive and conventional as possible. 

^^^^On this Draft I tried to change all the negative points about my last Draft and started to concentrate more on style and presentation of my Double Page Spread rather than structure.  Some negative points about my last draft which I altered on this one were the image, the masthead, the style and prominence of the writing, injecting more colour and the overall style of the magazine to make it look like a professional music magazine rather than just a random document. I firstly decided to go against the black and white idea as it was dull, unattractive and didn’t fit with my previous other page drafts (Front Cover, Contents) well or house styles. I thus experimented with how colour would make my double page spread look which I overall felt made it look more bold, defined, professional, attractive and eye-catching, drawing the audience’s attention more directly towards it than in the last draft. I added the colour yellow into the design so that my DPS fitted with the house styles of my other pages which also have yellow on. I also feel using this colour gave my DPS design more depth, making it more bold, interesting, attractive and eye-catching to an audiences eye. I felt my masthead was boring, unattractive, small and dull in my last draft so on this one I experimented with changing the design, using different size fonts, positioning and colours for each word like some popular music mag DPS's do from my research which I felt made it eye catching and stand out more for being unique and different, fitting the style on my artist and my magazines indie/modern pop genre. I also used overly emphasized, large quotation marks as its conventional of music magazines, making it look edgy and hipster making it relevant and attractive to my 15-25 stylish, hipster, qwerky target audience. From my research I also found that a popular, interesting and stylish convention in many magazines especially Q was to take the first letter of the artists name and place in behind the text/body of the article. I therefore felt I would experiment with this in order to make it look as attractive and professional as possible giving of positive and realistic connotations about the artist - connoting them being bold, attractive and dominating the music industry. I therefore placed a large D for 'Danny Manson' behind the body of the text in a red colour and stencil font to fit with my magazines house styles and my artists style, then reduced the opacity levels in Photoshop so that the article/ writing was still visible, as that’s the main point of the page in the first place. I edited the ‘Hip' brand name/logo in Photoshop by adding shadow and highlighting effects for continuity and accuracy of the logo which is repeated on all the other pages in the same style. I then edited the style and shadow effects on it also to make the word stand out from the page, making it more, bold, dominant, noticeable and eye-catching so that an audience are more likely to remember the name of the brand 'HIP' who brought them this article/interview, imprinting the idea of buying it again into the audiences brains. I placed the hip logo/ name in the bottom right hand corner of the page as its conventional and means its at the audiences figures tip when they turn the page meaning there more likely to remember the brand name/logo and also more likely to buy the magazine again in the future as they will remember it. I changed the pull quote in the middle of the article by adding shadow and highlighting effects onto it as I felt this would make it look more professional and conventional. By doing this it made this quote more bold, noticeable and attractive, meaning an audience are more likely to be drawn t it and be intreged to read the rest of the article as they want to find out more. Doing this also meant that this pull quote completed the style/design of this DPS and fitted with the rest of my music magazines house styles for continuity making it look professional and eye-catching to my audience. I also experimented with highlighting specific words in the first stance to highlight the main focus's and points of the overall article such as 'HIP' in red and 'Danny Manson' red and underlined which is conventional of many similar genre music magazines do like NME and Q. I felt by doing this I highlighted the focus and point of the article by making them bold and dominant, drawing in an audience attention (red being the most eye-catching colour to the human eye) making them more likely to continue reading the whole article, as well as merging the house styles (fonts, colours) making this draft feel more like and belongs together and with the other pages than the previous draft did. Highlighting the word 'HIP' also reinforces to the audience a reminder of the Brand that brought them this magazine, making my brand 'HIP' more likely to be popular with an audience and therefore more likely more people will remember to buy it as they will remember who brought them the unique exclusive articles/interviews within my magazine. I also defined the article and made it look as professional, attractive, dominant and bold as possible by placing black lines between the columns of the article. I felt this suited the style of the artist and the magazines design complementing the house styles and colours making my magazine look attractive, professional and as if it belongs together. I also chose a coloured dominant image as I felt it complemented the design elements more than a black and white one. I chose an image with a background I didn't have to crop to make it look as professional, attractive, real and conventional as possible. I chose an image with a seductive look, directly at the camera for conventional direct address that captures an audience’s attention drawing them into the page, making them feel the need to read the whole article. I chose an image where I felt my model looked, stylish, attractive and believably typical of an indie pop artist. Despite the clear improvements there are also many things I could still experiment and improve on as well as some conventional aspects being missing from this particular d. To make it like a professional music magazine I need to add conventional elements to the draft such as a page number, descriptions, photographer and writer names, pages titles and what the Artist is wearing. I also feel there are some design elements of this draft that I could change, alter and improve upon, including the image, making the titles bigger, experimenting with using more pictures and changing the format, making some of the writing bolder and clearer and perhaps removing the big D from behind the text or fading it more as it makes it hard to read the writing behind it.

^^^^On the this draft I firstly ensured that I added all the extra conventional features onto my draft that weren't there on the previous draft such as page number on the left bottom corner  name of photographer, name of writer and 'Danny Manson' titles to confirm the page. I also chose to experiment with the image using Photoshop and photo manipulation to see how I could make it look the most interesting, attractive and edgy to suit the artist’s indie pop style and also to stand out as much as possible in order to capture an audience’s attention. I experimented with making the image black and white as I felt it gave the image an attractive edgy feel that suited the indie pop style of my music magazine as well as the Artist. I felt that in the previous draft the background was irrelevant and distracted attention and focus from the main image therefore not catching an audience’s attention as well as it could as it lost some of its dominance. I therefore experimented with cropping the image out of its background using the auto select tools on Photoshop and the fading eraser and straight lines tools to make the image as natural and believable looking as possible so that it doesn't look like it’s just been placed onto the page. I therefore chose a faded black and white background which fitted with the images black and white colour but was light enough to make it stand out from the page against it. I added a white glow around the number 3 so that it stood out from its black background and could be clearly seen to make it easy for an audience to read and define it from its background. I added a black line under the skyline title 'Danny Manson' to fit with the defined line theme on the article/second page, complementing the design, making it look dominant and easy to read as well as fitting with my magazines house styles for continuity. I also experimented with removing the 'D' from the background of my article as I felt in the previous Draft it was distracting, unnecessary  made the Article/writing hard to read and made the page look unattractive as the page felt over crowded, as if it didn't fit together well or properly. I felt this overall design makes the red and yellow colours stand out making it dominant, attractive and easy for an audience to read. Despite this I still think there are many negative points about this Draft that could be improved upon such as the image and its background as I don’t think they fit together well as the background has unnatural shadows and the image has unnatural uneven edges. I also feel that the 2 pages of this DPS draft don’t fit together as despite that black and white colour giving it an edgy, indie, vintage feel it also goes against the house styles and other themes on the second page and throughout the rest of my magazine. I feel this makes the whole DPS look dull, not dominant and not stand out as much against the red and yellow colours making it ineffective and unattractive. I feel colours will work better on my image to fit with the house styles, to attract an audience’s attention, drawing their eyes towards it and making the image look more believable, interesting and attractive. I also feel a lot of the sections of this design don't fit together well which make the design look unprofessional with no connections so it looks unattractive, doesn't draw an audience’s attention and has no dominant/ key focus points which distract audiences attention. Such as the box with the photographers and writers names in them, the background against the image, the skyline and some of the fonts that don't fit the house styles and look unattractive. On my next Draft I want to improve the design so it has more continuity, dominance, suits the house styles and looks attractive, perhaps changing the image all together. I want to experiment with how dominant and attractive I can make it look, whilst fitting the conventions and suiting the style of my artist and genre.

^^^^On this Draft I wanted to bring all the positive points from my other DPS drafts together such as the conventional layout, house styles, indie-pop appearance and fonts as well as getting rid of and replacing some of negative unattractive points about my last drafts such as the image, use of black and white, going against house styles and the two pages looking disjointed from one another in order to create the best draft possible. The first thing I did when creating this draft was select a different image from my shoot which was taken on a location that suited the artist and my music magazines style for it to look as attractive, professional, relevant and as realistic as possible unlike in my last draft which I felt was ineffective therefore I replaced the image in this draft. From my previous drafts and research I found that the conventional use of direct address proved effective in making an image eye-catching, attractive and dominant, drawing audience’s eyes towards the page so they subconsciously felt the need to read the entire article. I therefore chose an image which was looking straight at the camera/ audience in order to keep the effective, attractive and conventional use of direct address on my music magazine Double Page Spread. I chose this pacific picture also as I felt the model's appearance (hair, clothes) look slightly rough and of the edge yet stylish, which I feel is a typical and believable look for an Indie-Pop Artist in the 21st Century as well as his age and style fitting and attracting my 15-25 hipster target audience. I feel my model also appears rather attractive and seductive in this image, which I feel grabs my audience’s attention in making them want to read this article and the rest of the magazine (as this is one of the first few pages in my music magazine.) I feel the outside fence location is also typical of an Indie-Pop artist shoot, allowing an audience to easily interpret what kind of Artist 'Danny Manson' is, which makes my model seem like a believable artist and my magazine seem professional. This also gives the audience positive connotations about 'Danny Manson' as it makes him seem outgoing, off the edge, cool, rebellious and a true life liver, which would attract an audience into wanting read the article therefore retaining and building the Artist and brands popularity, like in similar and current music magazines like 'NME', 'Billboard' and 'Q' do. The image also gives no information away about what's to come in the Article leading an audience to want to read on as there human nature leaves them to be intrigued as to what's happened with Artist and what the article is about. I kept the style of the layout with the image on one side(left) and the article on the next(right) as well as all the other conventional elements like the page number in the bottom corners, name of writer and photographer, pull quotes, drop caps, stand first, issue date, brand name, article in columns and extra-large quotation marks as they were on previous drafts as many of them are needed to make the DPS make sense, work as a professional music magazine DPS, make things easy and clear for an audience to understand, read and define and to make the layout clear, effective and understandable. I also feel that many of these chosen elements make my music magazine DPS look attractive, stand out, eye-catching, relative to my artist and the genre, conventional, effective and draw my audience’s eyes and attention towards the page making them want to read the whole article. I changed the font on the photographer and writers names so that they complemented and blended in with the house styles of my music magazine for continuity, accuracy, effectiveness and so that my magazine/DPS feels as one attractive design that fits together rather than it appearing unattractive, disjointed, ineffective and as if they had just been placed there like on my previous DPS drafts. I felt this was important to make my DPS attractive and eye-catching to make a audience want to read it and buy my magazine again. I also changed my font, making it larger and clearer therefore easier for an audience to understand and read. I placed a white box neatly around the writing so that it was clearer to read, suited the house styles, colours and box themes and complemented my DPS layout/design. I made the box/writing blend around my image to make it appear like a part of the DPS, as if it’s meant to be there rather than it just looking disjointed and unattractive as it did before on other DPS drafts. I experimented with using the various eraser tools in Photoshop to make the edges of the box less neat, more rough and fitting to the design of the image so that it felt connected not disjointed and complemented the layout/design as well as maintaining and complementing the Artist's rough, of the edge, indie pop appearance which I feel builds the design and its aesthetic elements to make my DPS look believable, professional and effective. However I kept the credit writing (photographer, writer) in a smaller font so that it didn't distract an audience’s attention or focus away from the main points of my music magazine (images/article). I decided to add a 'DM' for 'Danny Manson' behind my text on an angle as I felt it complemented my design, layout/Magazine/DPS styles and house colours/styles. On a previous draft I placed a 'D' (for Danny, the artist in the article) behind my writing, taken from the similar design element 'Q' music magazine use on many of these articles which I felt made there articles look dominant, attractive, bold, stand out and qwerky, reinforcing to an audience the artist behind the article. However when I used in on previous drafts it looked good, interesting bold and dominant but felt slightly disjointed from my previous design, making the article writing hard to read and understand. However on this draft I felt I would experiment with taking this design concept and making it work in a positive way on this particular draft as I personally like the idea as I feel it positively connotes the artist as dominant, captures an audience’s attention and clearly reinforced to an audience who this particular article is about. To get over the problem of this design element making my article hard to read, I reduced the opacity of the letters so that the article was still easily clear enough to read easily on top of it. I chose to use both letters 'D' and 'M' as they are both my artists initials and as he is known by both names, I feel the using both initials clearly enforces who the artist is automatically, as when an audience see this page they would automatically associate it with him, putting my article/magazines message across to my audience as clearly as possible. I also feel that by using both initials and placing it on an angle it makes my music magazine/ DPS stand out from the crowd (other similar genre music magazines) for being different, meaning an audience more likely to remember this music magazine and buy it again, and increasing popularity. I decided to make the 'DM' in the background a stencil font, large size and red colour so that it was clear, dominant, obvious, stood out (red is the most dominant/eye-catching colour to the human eye) as well as fitting with the house styles (colours/fonts) for continuity, making it look professional and as if it belongs with the design rather than disjointed like it did look previously. I feel that the way this design element was placed complemented the house styles for continuity, suited the genre of the brand/artist as it appears edgy, dominant and attractive and is overall effective. I also removed the line under the skyline as I felt it was unnecessary, unattractive and distracted attention away from the other main points of the article/ DPS (image, pull quotes, interview.) As well as this I spaced out my article more as there was a gap on my previous drafts at the end and I felt by doing this it made the design look more professional and perfect as well as allowing the font to become larger/more spread out, making it as easy as possible for an audience to read clearly and easily. Overall on this DPS draft I tried to make the design fit together as best as possible and not feel disjointed as well as complementing all my music magazines house styles for continuity making it look attractive, eye-catching and professional. I tried to metaphorically polish the design elements from previous drafts to make them as effective and eye-catching as possible and got rid of those which I felt made my design ineffective, unattractive and unprofessional.  I feel that there are still several points that could be changed, altered and experimented with such as perfecting the image in Photoshop, seeing what the layout would look like presented in a different way, perfecting some of the writing/font elements and experimenting with the design and colours on my Masthead in order to make my DPS as interesting, attractive, eye-catching and professional as possible. On my next Draft I want to experiment with changing my layout around, altering things and perfecting elements of my DPS in order to achieve the best final DPS possible and to see what I can do with my DPS and what works best overall.

^^^^ On this Draft I mainly wanted to experiment with changing the layout of my design elements to see how it looked and what I could do with it in order to make the best DPS I possibly could. I firstly kept all the writing elements/ designs as they were previously like the masthead, stand first, pull quotes and interview as I felt they were predominantly effective, attractive and worked well as previously stated in my other drafts but then I just moved them around to near opposite positions they were in before to see what effect this would have to my overall design. From my research I found that many effective DPS's went against the conventions which made them stand out for being different and often look more appealing, attractive and eye-catching to their target audience. Therefore I wanted to see what effect this would have on my DPS. I feel that this layout does look interesting and makes it stand out for being different but I also feel that it looks unprofessional and unattractive as it has no dominant focal points and the dominance of the colours are lost within this white-ness of the background and gaps in the design. To make this design work I had to stretch some elements like the masthead and bundle the first stance into 3 lines to fill space and to make it look dominant and professional however by doing this it actually made the design look unattractive, disjointed, not well thought out, not eye-catching and all round unprofessional (as a music magazine). I therefore think that for this layout to work, I would need to tweak, change and alter some of the design elements like the masthead and the stand first so that they fitted and complemented the design. Therefore the previous layout worked better for this/my particular DPS design elements, concepts and ideas. Another problem was working the 3 joined images, that I had chosen to experiment with on this particular draft, as when I put them all together it was hard to make them work without them being out of proportion or stretched which ended up leaving gaps in my overall design which therefore made the whole DPS look unattractive, unprofessional and not an article which would attract an audience’s eye or that they would want to read. To make this design work I would have to use fewer images so I didn't have the problem of them stretching and them being out of proportion which would allow for the dominance of large images. I would need to inject more colour and blocking so that it complemented my house styles, stood out from the crowd and was dominant as well as editing my writing/font elements so that they fitted with the design and didn't feel disjointed, stretched and out of place. Overall it would need more planning as this layout doesn't work well with my DPS's chosen design elements. On this draft I also chose to experiment with using more images to see what the overall effect would be. I chose 3 images which I felt looked effective, attractive and dominant when they were alone, got rid of their backgrounds (using Photoshop's various eraser and auto select tools), placed them together in an overlapping order in Photoshop and placed them on this draft design to see what they looked like. One of the problems with this was when I placed them onto the DPS it was hard to make them fit accurately without them looking out of place, disjointed from the design/DPS and without them becoming stretched or out of proportion. To make this design of a DPS work it would take a lot more planning. I would most likely have to space the images out or make them larger or use less images so the images actually worked precisely within the layout without being stretched, unattractive or out of place. Each image has also been edited in a different way to make them look as attractive, effective and perfected as possible. The problem with this is when put together in a group they look unattractive and disjointed as they look like they aren't meant to be together. This also goes against the house styles making this page have no proper focus points, not fit with the rest of my music magazine, look unattractive, isn't eye-catching and doesn't capture an audience’s attention. The idea of using more than one image together was taken from other qwerky DPS's from magazines of a similar genre like Billboard, Q and NME. I feel that on the one hand using this concept has made my DPS more interesting and stand out for being different. However on the other hand the images feel too close together which makes the Artist look like a cloned boy band rather than just one artist, there all edited differently with different colours making them look unattractive, disjointed, like they don't belong and as if they have just been placed there, their bodies have been chopped of at the bottom where the article sits making the images look fake, like they have no bottom legs, stupid, unattractive, takes away the illusion, unprofessional and is unconventional of music magazines.  To make this concept of using more than one image on one DPS design work effectively, attractively and eye-catching-ly I would have to space the images out so they looked like images of one artist and not a cloned boy band(also so the images don't stretch), make the images larger so there more dominant with focus points, use full size images so they don't look fake, stupid and like they have no legs, overlap the article onto the images (like professional music magazines of a similar genre like Q, Billboard and NME do) so the design feels like it belongs together and effective rather than appearing disjointed and unattractive, the Artist's poses would have to be completely different for full effectiveness to show his different personalities/traits/styles and each image would also have to be edited in a similar way than joins the colours and house styles together so that they don't look disjointed, unattractive and like they don't belong together. Overall I feel that the ideas behind this draft are effective, make the draft stand out for being different, appear eye catching and attract an audience’s attention however there are lots of negative points about this draft layout/design too as previously stated such as the images, font placement and design layout and a lot of things would have to be changed to make this design work. Overall I feel the previous Draft layout worked better for my chosen design elements and article as the design appeared the most dominant, effective, attractive, eye-catching, attention grabbing and professional compared to this draft. On my next draft I want to experiment with using the positive points about this draft and my previous drafts, getting rid of some of the negatives and seeing what else I can do with my design/layout in order to make it look the best music magazine double page spread I possibly can.

^^^^On this particular DPS draft I wanted to take the concepts and styles of my previous draft and experiment with how I can improve them and alter them to see what they would look like in order to make the best draft I possibly can. I decided to keep the article and the rest of the bottom half of this draft in the same position/style as they were in the last draft (didn't edit them) as I feel alone they aesthetically look good, attractive, dominant, fitting of the house styles and overall effective. However I decided to change the image position, first stance position and masthead completely to see how I could improve them. My last draft went completely against many of the conventions of a music magazine which proved to make it a rather ineffective and unattractive DPS so therefore I decided to place the images on the left hand side and masthead and first stance on the right hand side as this is conventional of a music magazine. I felt that by doing this it made my double page spread look more conventionally like a music magazine and therefore appears professional and believable as a real music magazine DPS as well as appearing slightly more attractive than my previous draft. I decided to experiment with changing my masthead to see what appearance it would give to my DPS. Many DPS mastheads in similar genre music magazines like Q, Billboard and NME use the Artists name as the title of their article which I feel is effective on other music magazines to emphasise who the Artist is and what the article is about making it clear to an audience as well as connoting the artist appear dominant thus I chose to experiment with doing the same thing. On my previous draft the artist behind the article didn't appear as dominant, obvious or clear because the images were small and his name was in a small font, therefore I chose to display his name/masthead in a large font which I feel connotes the artist as dominant, makes it clear who the article is about, its conventional professional and complements the boldness of the house styles. I decided to display the masthead text 'Danny Manson' is a stencil font and black colour with a red shadow behind its background (edited with the blending options in Photoshop). I did this as the font and colours fitted and complemented the house styles making the masthead feel connected as part of the music magazine/DPS rather than as if it had just been placed there like on many other drafts.(conventional). Red is also the most eye catching colour to the human eye and black is the most powerful colour which I feel makes the masthead stand of the page(shadow effect), eye-catching, attractive, effective, dominant and grabs the audience’s attention when they look at the page. I also think the chosen fonts and colours on the masthead/artist name complement this artist’s indie-pop genre and style, positively connoting him as powerful, dominant, stylish and of the edge, helping to increase the artist and music magazines brand Hip's popularity. I spread the stand first out do it fitted neatly into two lines rather than randomly into 3 like on the previous draft. I feel this made it look more professional, conventional and attractive to the audience's eyes. Overall I feel these changes have improved the appearance of my last draft but I still feel there are a lot of things that need to change to make my DPS as professional, effective, eye-catching, attention grabbing, dominant and attractive as possible. Some negative points about this draft are the images (connected like a boy band, stretched, different colours, not dominant enough, look like they have no legs, unconventional), the blank gabs within the design, the lack of dominant colour and proportion and the way the layout fits together as it looks disjointed. (Many negative points still relevant/current and carried over from my last draft). Overall I feel that the original layout on my first few drafts(four) worked better than this one as its more in proportion, dominant, suits the images, conventional, attractive, suits the house styles, professional, blends together precisely and is the most aesthetically pleasing. On the next Draft I want to experiment with what else I can do with my images, article and overall DPS design/layout in order to create the best DPS I possibly can. I want to use my research and concepts from other music magazines of a similar genre like Q, billboard and NME to create a new, interesting design for my DPS, removing and replacing some of the negative points from this draft and bringing together some of the positive points from all the drafts I have done so far.

^^^^On this draft I predominantly wanted to experiment with what else I could do with my music magazine double page spread, my images and house styles to see how effective an unconventional DPS could be in order to make my music magazine/DPS stand out from the crowd as well as to enable myself to make the best music magazine draft I possibly can. I also wanted to take the positive ideas and concepts from my last draft like the placing of the interview/article at the bottom, house styles and dominance of the masthead and also experiment with improving the negative points about my last draft such as the placing, stretching, lack of dominance, unprofessional and unattractiveness of my images, the blank space, none proportional layout and the overall feel of each element of my last draft being disconnected and disjointed from one another. One of the first things I did on this draft to experiment with the elements of a DPS and to improve upon my last draft was to move the images and place them differently in order to make them appear more interesting, professional and attractive compared to in my last draft. On my last draft the images overlapped in a way that made the Artist look like a cloned boy band and therefore I spaced the images out in order to make it seem like images of just one Artist, non a band (realism, clear audience understanding) which I felt made the image placing/design more effective, understandable, attractive, interesting and dominant. I decided to use images edited in similar ways and with similar colour tones so that they complemented each other, fitted the house styles and blended and looked like they belonged together, unlike in my last draft, I felt this change made the images look more dominant, professional, believable, attractive and effective. I also tried to use a range of different images in order to improve from my last draft, as I felt this showed the different sides/personalities to my music Artist more, making the page more interesting, attractive and dominant, showing my music brand 'Hip's' dedication to their Artists. I chose to put two images on each side of the page as in my last draft I used three on one side on the page which meant the images were stretched and squeezed out of proportion making them appear unattractive, not professional as well as loosing there dominants. I felt by placing two images on each side of the page which overall takes up around 50% of the double page spread restored the dominance of the Artist onto the page (conventional), making the DPS personal to the Artist giving off positive connotations of them (Danny Manson) being attractive, powerful, dominant, cool, edgy, a laugh and easy going as well as making my DPS appear attractive, eye-catching, bold, effective and stand out for being different. I also tried to use and choose attractive and seductive images which would draw an audience’s attention towards the page and make them want to read my whole Article. To create this image effect, I used the blending options, spot/perfecting healer, clone and colour effects tools on Photoshop to correct and perfect the photos to make them seem as perfected, attractive, effective, bold and dominant as possible as well as making each image edited in a similar way so this draft DPS feels connected and relevant rather than disjointed and dull like on my last draft. I then got rid of the original dull backgrounds of each of the photos using the Harsh eraser and auto select tools in Photoshop and the soft eraser to fade and smooth the edges of the images to make them seem more believable, realistic and blended into the background. I then turned the images to a straight upright position and placed the images in an attractive, lined up position, the way that I wanted them and in the placements that I felt looked the most attractive, dominant and effective. I tried to plan the spacing and layout out of this draft as much as I could in order for all the elements of my double page spread not to be stretched, out of proportion or with big gaps like on my previous draft. Planning the spacing and position of this layout/DPS draft helped to make my draft appear more professional, in proportion, with fewer gaps, less stretching of the images and have an overall more connected and attractive feel. Despite this I still had a problem with this design and the placing of the images for a few reasons. Firstly I feel that this placing of images doesn't appear as dominant, bold and attractive as the DPS I have created with other Drafts as the images are smaller and the page is more busy and therefore doesn't drag the audience’s attention towards the page as much as my DPS drafts with one image do as it doesn't have any key focus points or clear structure. When placing the images onto the layout they still ended up being stretched out of proportion slightly when trying to place them which means this draft looks quite unattractive, unprofessional, dull and not as bold. This creation and placing of the images took a long while to create however doing this meant that it was hard to get rid of their backgrounds on Photoshop entirely without leaving traces behind. On this particular draft some of the original backgrounds of the images have not been fully removed, erasered or deleted which means it has left random traces on my masthead which suddenly makes my DPS look unprofessional, unattractive, dull and not as dominant. Another negative point about this draft is the problem of the images being cut of at the bottom or side which makes this DPS look unprofessional and unbelievable as each image looks like they have no legs, removing the attractiveness of this design concept. I overall feel that the design elements of the images in this particular draft are more effective and attractive than in other drafts with more than one image as they are more spaced out, in proportion, larger, dominant, attractive, connected (colour) and relevant. However for this design element of the images to work certain things would have to be changed, altered and improved such as removing the whole of the images backgrounds, using full size images and making sure the images are in proportion not stretched in order to make this overall DPS design look as professional, attractive, realistic, believable, dominant, bold and effective as possible. However I do feel that the use of one large image on my DPS designs/drafts has proved more effective than using more than one image as they appear more attractive, bold, dominant, eye-catching, have clear focus points, less busy, easy to understand and take information in, interesting, conventional and effective. Another point I tried to improve upon on this draft, from a negative point on my last draft, was to try and make this double page spread draft appear more connected and like each element belongs together rather than it looking disjointed and dull in order to make it my DPS appear as professorial, attractive and effective as possible. I also felt that the placing and design of the Masthead was boring, dull, and unattractive and went against the house styles due to its font. I therefore decided to use a font stencil as it fitted with the house styles, complemented the Artists Indie-Pop style and linked the Artist clearly with my music magazines brand 'Hip' as I used the same font that is used on their Brand name/logo. I then placed the Masthead behind the heads of the images in order to make the design feel more modern, attractive, conventional, stand out, fit the Artists indie-pop style and connect the design together more in order to make this DPS draft feel connected and as if it belongs together rather than feel disconnected, dull and out of place like on my other draft. I chose to use a bold black font as it contrasted well with the images and backgrounds of these pages in order to make it noticeable, stand out from the page and complemented the house styles, colours of my DPS/music magazine and connoted the Artist positively as bold and dominant. Overall I think that this experimental design had many positive elements about it such as the unique layout which makes it stand out from the crowd, the images make the article personal to the Artist showing his different personalities/sides, the layout seems more connected than in other drafts rather than disjointed and the house styles work well together for continuity and to make this DPS feel like it belongs together. Some Negative points about this draft are that there’s no clear focus points, there’s still many white gaps that are blank, its unconventional and the images are slightly out of proportion/stretched. Therefore this draft is effective, different and bold but could be improved to make it appear more attractive, professional and dominant. On my next draft I want to experiment with improving and developing one of my better/experimental existing drafts and adding extra design elements in order to improve my Draft as much as possible in order to make the most effective, dominant, bold, attractive, eye-catching, attention grabbing, strand out and interesting final draft I possibly can.

^^^^I decided out of the last three experimental drafts this one was the most professional, dominant, interesting, attractive and aesthetically pleasing. I therefore decided to experiment with it to see if I could add any extra details of improvement to see what it would look like and if I could make it any better. Within articles I made reference to a rumour of Danny Manson (the artist in the article) having 'a fling'. Many music magazines(and other form of media-newspapers, TV, gossip magazines) of a similar genre like NME, billboard and Q, over-emphasis certain aspects of their articles by using puns, kickers, images and teasers which suggest shocking, new or interesting information which grabs an audience’s attention into reading there article/music magazine. As this is meant to be an exclusive interview I felt this particular information about 'Danny Manson' having rumoured relations with another music Artist Paloma Faith would be of particular interest to my music mad, reality show obsessed, hipster 15-25 aged target audience. Therefore I decided to emphasise this particular information in a way that i felt would grab the my audience’s attention towards the page, making them want to read the article and therefore making my music magazine as successful as possible, also increasing the popularity of my music magazine as my audience feel they’re getting exclusive, one of information and will therefore want to buy it again. I therefore felt the best way to grab an audience’s attention and associate both artists together was to use an image as it gives the illusion of realism and an audience will automatically associate the two Artists together as their faces are placed within the same DPS article. I then decided than I need to back this image up with some written information that audience’s secondary understanding yet leaves out key details and questionable facts which would act as a teaser to an audience, making them want to read on into the article to find out more. I therefore chose to write a simple catchy phrase in the form of a pun that withheld information, relevant to the Artist and connected both images on the page which is 'Manson's rumoured 'Love Affair' with singer-songwriter Paloma Faith....' I decided to place both Artists names within the phrase so an audience automatically connect both Artists together, suggesting there having some kind of relationship. I then decided to use a pun which was a play on the lyrics/title of one of Paloma Faiths recent songs, the quote 'Love Affair', which I felt made the information relevant to the Artist, catchy and memberable and left the audience with suggested information that makes them feel the need to read the whole article in order to find more about what 'Love Affair' actually means. I chose to place an ellipsis '...' and the end of this description/written information as it suggests that this information continues and will be described in more detail within the article itself, which subconsciously persuades audience/makes them feel the need to read on. I felt using the word rumoured acts as a rhetorical question which with holds information that can only be answered if the audience read the whole article. Overall I feel this piece of information is relevant to the image and connects both artists. I feel that adding the addition of the image and the description complements and improves this draft, adding conventional elements with rhetorical questions, puns and teasers building the interest and believability of this article, persuading an audience to want to read the article to find out more. This is typical and conventional of other similar genre music magazines like NME, Billboard and Q and makes my draft appear more professional, attractive and eye-catching, drawing in an audience’s attention, making my music magazine/DPS overall more memberable which means an audience are more likely to buy my music magazine as they enjoy it and feel like there gaining exclusive information, building its popularity. I chose to place the information in a white box under the image and to place the whole thing within the article (at the bottom) as this is professional and typical of music magazines, makes it look professional, fits with the house styles and blocking themes and complements the layout by balancing the space and content. I edited the apparent 'Paloma Faith' image in Photoshop in order to make it appear as attractive, clear, perfected, and dominant, fitting with the house styles/colours and professional as possible in order to draw an audience’s attention towards the page and to read the article itself. The description under the image is also in an Arial Font and size 11 writing as it conventional of music magazines, looks attractive, fits with and complements the house styles and also makes it clear and easy to read. I also edited the Masthead and changed it to a stencil font in order for it to complement the house styles/fonts, be relevant/ fitting to by Artist/Brands Modern Indie-Pop genre and to overall complement the style of my music magazine DPS which I felt made it as attractive, eye-catching, effective, bold and dominant as possible. I feel this edition to the draft improved the design and its concept a lot however I still feel this particular draft is not the best as stated before on the previous draft. This is because there are many negative points about this draft such as the use of three contradicting images that are small, unattractive and overlap, the layout not fitting together smoothly and feeling like its disjointed and just been placed there rather the appearing effective and attractive and the unconventional placing of writing makes the layout and designs look unprofessional and unattractive compared to other drafts like my forth one. I feel that to make the image and description work within my DPS/article however to make them work to full effectiveness I will need to change my lay out are replace the negative points with good points. On my next draft, I want to take the best and most effective and professional draft I have created previously and place this added design element (image and description) onto my most effective draft in order to improve it and complement it as much as possible. I then want to continue to perfect and develop my most favourite, best and effective DPS in order to create the most attractive, eye-catching, bold, dominant and professional DPS for my music magazine that I possibly can.

^^^^On my next Draft I have chosen to develop my most professional looking, attractive, dominant, bold, aesthetically pleasing and effective DPS I have created so far in order to create the best DPS and end result I possibly can. From my previous Draft I found that using an image and description to highlight a part of the Article/interview, where both famous music Artists Danny Manson and Paloma Faith had a rumoured fling, proved an effective method in making my magazine more interesting, eye-catching, effective and attractive, adding believability and interest to the article, drawing an audience’s attention towards this DPS and also subconsciously persuading them to read the whole article to find out more(the truth) as its suggesting yet withholds information(conventional). I therefore decided to place this design elements within this particular draft/layout which I felt improved upon the original design, making it as professional, intriguing, dominant, eye-catching, attention grabbing and attractive as possible. Despite experimenting with changing my masthead I felt this masthead of a pull quote was more interesting, bolder, effective, attractive and attention grabbing than just the artists names as it suggests exclusive and intriguing information about what the artist has actually said within the interview, persuading an audience to want to read on to find out more and the meaning behind the quote. Therefore I feel this current masthead is more attention grabbing than just the Artists name, which doesn’t tease the audience or suggest as much. I also feel these mastheads colours and styles are more eye-catching, vibrant, dominant, interesting, attractive and stand out for being different than my other masthead drawing the audience’s attention towards the page, with the current masthead fitting and complementing the house styles of my music magazine/DPS too. On my next Drafts I want to experiment with elements of this design, the image and masthead in order to make them appear as attractive, effective, professional, eye-catching and perfected as possible in order to persuade an audience to want to read this article/magazine/DPS and buy my magazine brand Hip again in the future as they liked it that much.

^^^^On this draft I wanted to continue to develop my best DPS draft design/layout in order to make it as professional, eye-catching, attractive and professional as I possibly can. One element I felt I could experiment with and improve upon even more was my masthead. From my research and previous drafts I found that a bold, unique, dominant and colourful masthead was effective, eye-catching and attractive (especially for a male Artist) as well as complementing my house styles, my Hip brands style/genre/theme and the Artists Indie Pop genre, style and colourful personality. I therefore wanted to continue to develop my masthead so I emphasised and highlighted words of importance so that it draws an audience’s attention towards the main points, helps there understanding of the article and looks aesthetically pleasing, interesting, unique and attractive therefore standing out for being different. I felt that highlighting and emphasising words in colours meant that words in both yellow and red spelt out a separate phrase 'one male Spears' and 'day version Britney' which leaves the audiences with even more unanswered questions and teasers than encourage them to read the whole article as the masthead makes them feel the need to find out more, complemented by the way it’s a catchy and rememberable layout and phrase. I used the colours red, yellow with black and white as there conventional, there dominant primary colours, there vibrant, stand out from the crowd and complement the colour scheme well. Red is also the most dominant and bold colour to the human eye and therefore will draw an audience’s attention directly towards this page. I used Photoshop to create every word separately and used to shadow effects and alter/stretch tools to make each word slightly different to the next which I felt created a unique masthead, that’s aesthetically pleasing, attractive, bold, attention grabbing, eye-catching and stands out from the crowd. I used shadow and highlighting effects on each word so that they are clear, noticeable, dominant, stand out from the page and automatically grab an audience’s attention when they see this page due to its unique, bold and dominant appearance. The up and downs of the writing and the changes in colour, font and size are almost a symbol of what’s to come in the article - the ups and downs of the Artists life, the happy times (yellow) and sad times (red) and complements the artists edgy, outgoing and unique personality which makes the page relevant and personal to the Artist in the interview, 'Danny Manson'. I used the Fonts Stencil and Cambria in order to suit the house styles for continuity and the changes in font symbolising the Artists off the edge, unique, ever changing, misperceived personality and life. I decide to keep the writing cleanly upright as if on horizontal lines (unlike on the previous draft) as due to the complex and uniqueness of this mastheads design, I believe by doing this it makes the masthead easier to read, bolder and clearer to understand as soon as an audience look at it (as British humans naturally read horizontally from left to right). I used over-exaggerated speech marks in black as it emphasises the fact this is a quote direct from the actual real artist, it conventional, successfully used by similar genre music magazine like MNE and Q and complements the house styles and indie pop genre, style and design of my music magazine and Artists. The fact it’s a unique looking masthead makes it more interesting, effective and attractive which means it will easily be remembered. This suggests an audience are more likely to remember this Article and the music magazine brand that brought them it which will therefore make them more likely to tell friends, colleges, family ect (increasing popularity) and are therefore also more likely to buy the magazine again, just like their friends, families, colleges ect are more likely to be persuaded to buy my music magazine Hip too.(often for the first time). Overall I feel this is a very successful, professional, effective and attractive double page spread for my music magazine. On my next Draft I want to perfect the minor detail and add any extra design elements or conventional aspects that will complement and improve my current draft in order to create the best final double page spread draft I possibly can.

^^^^From previous Drafts I found that using the background of 'DM' in red (stencil, large font)proved to be an effective way to make the artist appear dominant/attractive/edgy, the page appear attractive, effective, stand out, unique, complementing the design and the magazines indie/modern pop genre. Therefore I decided to experiment with adding this element back onto my current most effective, professional, new and improved contents page draft design which I felt made it appear even more attractive, bold, professional, effective and dominant, which I feel adds to design in order to make as much positive development and progression as possible in order to make that best final DPS draft I possibly can. On my next draft I want to experiment with perfecting these design elements as it's on an unattractive angle that distort and covers up the Paloma Faith image (negative point). I also want to experiment with editing the main photo/image of the Artist 'Danny Manson' so that it’s as perfected, attractive, bold, attention grabbing and dominant as possible as well as to also try and make the image complement the house styles/colours as much as possible in order to link my brand Hip and the Artist altogether and to make my music magazine DPS look as Aesthetically attractive, effective, relevant, dominant and bold as possible.

 ^^^^On this Draft I edited the main image of the Artist 'Danny Manson' using the spot healing, healing, clone, eraser and perfecting tools in Photoshop to perfect his skin as much as I could in order to make the image look as professional as possible and the artist to look as attractive as possible in order to persuade the audience to want to read the article as well as allowing the brand to gain a reputation of promoting there Artists successfully and in a positive light. I also edited the eyes of the Artist 'Danny Manson' in the main images using the liquidify tools to open his eyes as much as possible so that the use of direct address is emphasised as he appears as if he’s looking positively directly at the audience (conventional) giving the DPS a personal touch and drawing an audience’s attention directly towards the page as they feel like the Artist is looking directly at them making them more likely to feel the need to read it. I feel opening his eyes more also makes him took more attractive and good looking (promoting him positively). I also edited his eyes using bright blue small circle tools in Photoshop, which I reduced the opacity of for realism, and placed on top of the colour of his eyes in order to make his eyes seem brighter, bolder and more attractive(boosting and complementing the Artists cool/attractive public image), improving the quality of the image to make it seem more professional as well as improving the effect of direct address as an audience as more likely to notice his eyes and be draw towards the page by them. I also changed the colour of the Artist in the main images shirt using the auto-select tools in Photoshop to select his shirt, then choosing a red colour and reducing the opacity till it was believable that the shirt was actually red. I did this in order to connect the pages together and to make the image complement the house styles/colours, which makes the whole DPS feel connected and linked together as well as automatically associating the brand 'Hip' with the Artist, subconsciously reminding an audience of the brand who brought them this article/interview. I also edited the 'DM' which is placed behind the body of the text so that it was on a more attractive angle the suited the house styles and looked aesthetically pleasing and effective as well as to move it to an angle that didn't ruin, distort or cover up the smaller image of 'Paloma Faith', like it did on my previous draft. On my next Draft I plan to add any minor conventional details and modify any aesthetic/design details which I feel may be positively improved by editing and tweaking them in order to make my final draft as professional, attractive and effective as I possibly can.

^^^^The main Aesthetic/design element I wanted to improve upon on this Draft was the 'DM' which sits behind the body of the main article/interview/text. On previous drafts I experimented with using different Fonts and found that a normal 'Rockwell' font was the most effective on this particular design element as it complemented my music magazine/DPS's house styles and the rest of the layout designs the best, I felt it suited the Artist 'Danny Manson’s' style, complemented the brand/artists Indie-Pop Genre, looked aesthetically attractive, effective, bold, stands out, dominant and is clear for an audience to read. On this Draft I experimented with replacing the stencil font with the Rockwell font on this particular design element which I feel proved the most effective font as it complemented the design, Artist, house styles, brand and genre the best and I feels it overall looks very effective, dominant and attractive. I also chose to experiment with reducing the opacity of the large 'DM' behind the article even more in order to make the article itself easier and clearer for an audience to read. On this draft a main conventional point I chose to add to this design is a list of what the Artist wears in the main photo/image. Some magazines include this as a way of promoting the Artist and to gain money from clothing companies/ designers/ shops who sponsor the brand to dress their Artists in items of clothing in order to promote them. Music Magazine brands like NME, Billboard and Q also often add a list of what there artists wear as there audience/readers, who are fans of the major artists, will be interested in where they got their clothes from so they can buy them there selves (for themselves or boyfriend ect), which gives an audience/reader even more reason to want to buy this music magazine. I felt that adding this conventional element/design would be effective for my particular brand 'Hip’s target audience as there predominantly stylish, hipster 15-25 year olds with keen interests in fashion and shopping (and obviously modern music) and therefore I feel will be particularly interested in my music magazine if they can also find out where their favourite Artists get their clothes from so they can look as good as them (relevant to my target audience). I made the clothing list a small font as its conventional and isn't the main focus of my article and a white colour as it fits with my house styles/colours and contracted well with the colours of my image making it as easy to read, clear and noticeable as possible. I also chose to make the photographer and Writers credits on the main image  (left hand side page) slightly smaller as its conventional and I didn’t want it to distract attention from the main focus of the article - the Artist 'Danny Manson'. I feel that overall this Draft is the best DPS I have created so far and there isn't much left to do with it in order to perfect it as much as possible. I feel that my next draft will be my last draft and the only things left to do are predominantly small details that will help to improve and perfect my design as much as possible in order to create the most professional, attractive, effective, dominant, aesthetically pleasing, believable, stand out, attention grabbing and eye-catching final draft.

 

^^^^On this Last Draft I just wanted to perfect a few minor details in order to create the best final DPS draft I possibly could. One of the main things I changed on this draft was the large red 'DM' that sits behind the main article/interview/text. On my previous draft I reduced the opacity of it in Photoshop however I felt this made this design element less dominant and hard to notice and therefore it didn't look as effective and attractive as it did in previous drafts. I therefore felt reducing the opacity was unnecessary as the writing was still easily readable (for my young 15-25 target audience) when the opacity was increased slightly and I therefore chose to increase the opacity of the design element slightly on this draft so that it looked attractive, dominant, bold and clear. I then decided to change the position of this design element so that it was placed horizontally at the bottom of the page. I decided to do this as from my DPS research I found that writing/design elements like this looked much more conventional, attractive, dominant and effective when placed horizontally across the bottom of the page. When I changed this design elements position I felt it instantly made my design more attractive, bold, effective and dominant as well as making it feel more connected and easy to read as it fitted the motion of my vertical writing (as people read horizontally from left to right) and therefore by changing the position the design element suited my DPS design more as well as complementing my Artist and Brands styles, house styles and music genre. When changing the 'DM' writing position it also helped to highlight and emphasis the brand name Hip in the Corner of the page, linking both the Artist and brand together which subconsciously reinforces to the audience the brand who brought them this exclusive article, making them more likely to remember and want to buy Hip music magazine again. The 'DM' also overlaps onto the right hand side page slightly which gives it an edgy feel fitting of the magazine/artists indie - pop genre and also links both pages together in and effective way, clearly emphasising that both pages are meant to be together as one. The one problem I had with placing this design element at the bottom of the page was that it covered up and distorted the smaller image of 'Paloma Faith', making it look dull, less noticeable and not as effective as it was in previous drafts. I overcame this problem by moving the image upwards into the right hand side column which meant it was just as effective, noticeable, attractive and clear as it was in previous drafts. By moving this smaller image of 'Paloma Faith' upwards, I also felt it made the all-round layout design look more attractive and also made the image feel more connected with the article and design as it was merged within it, making it appear more noticeable, clear, relevant, attractive and effective. I also chose to make the issue date '15th January 2013' a bold font so that it stood out from the article, which instantly establishes it’s on its own and not part of the article itself. I then spaced out and evened out the main article/interview text as much as I could, placing the black lines equally between them, to make it look professional, believable, conventional, effective and attractive as possible. I also made sure each word was on the page and could easily seen and read by its reader/audience as that’s the point of an article being there in the first place as well as moving the article away from the bottom edge of the page as its conventional of a music magazine, allowing the writing not to get muddled in-between the issue number, brand name and page number, clearly defining each section of the DPS. I finally made the Masthead as large as I could on the page (without covering up any other words) as I wanted it to look as eye-catching, bold, dominant and conventional as possible in order to capture an audience’s attention, making it noticeable, attractive and effective. I feel that overall this Final DPS has been perfected as much as it can be without ruining the design or layout. I therefore believe my final draft is the best draft I have created and I also believe it is an overall effective, dominant, eye-catching, attention grabbing, attractive, effective, aesthetically pleasing, stand out, unique, conventional, bold, complementary, professional, believable and successful final Double Page Spread draft.